Devon Berrier of LAYTON – Chic Nursing Wear
By Chantel Elder
I personally have never had to think about the challenges of breastfeeding and the convenience of clothing that would make breastfeeding easier (but still be darling) for the working mom. While I don’t have children, I have 100% been in many conversations with working mom friends when the topic of breastfeeding and all the struggles and inconveniences that come with it, come up. My take away has always been It’s hard. Real hard. And awkward. Finding clothes that look cute and offer the function you need to breast feed or pump when you need to, is rare or non-existent.
Enter fashionista and boss mom Devon Berrier, the genius behind Layton. We have known Devon for years (old school GOTGer over here!) and have had the good fortune of watching her idea of a fashionable breast feeding line of clothing become a reality. As I kept forwarding her website link on to my ever growing list of pregnant girl friends with careers – it seemed like a smart move to highlight her with the recent launch of her company on Girls on the Grid. The world must know! A cute clothing line exists for postpartum career moms!
I had the pleasure of photographing the launch of the Winter line this November with Devon and fell in love with the clean lines and sophistication of her designs. Every detail of the brand when it comes to business along with the design has been thought out and it shows. Bravo Devon!
Layton Clothing Fun Facts:
- All Layton models are real Moms
- Layton clothing is all made here in the US of A!
- The designs look good on all women because who wants to look like they are wearing breastfeeding friendly outfits?
- All clothes can be thrown in the wash. Nobody has time for dry cleaning.
Check out the Q&A with Devon. She is proof you can do it all and look good doing it.
WHAT INSPIRED YOU TO CREATE LAYTON?
The idea for Layton came from my personal struggle after having my first child and not being able to find clothing (especially dresses) that looked fashionable, made me feel good and actually functioned for breastfeeding. I searched everywhere for options but came up short. So, I decided to design my own.
WHO’S YOUR IDEAL CUSTOMER?
The ideal Layton customer is a mom who loves fashionable clothes and who also wants easy access for breastfeeding and pumping. It’s someone who doesn’t want to compromise her own personal style because she’s breastfeeding.
HOW DO YOU WANT YOUR CLIENTS TO FEEL IN YOUR CLOTHES?
I want the women who wear Layton to feel confident and beautiful in our clothes. Breastfeeding is a special phase, but it can be frustrating and overwhelming. There are so many changes that happen postpartum that can make life difficult but finding something to wear (that’s washable!) shouldn’t be.
WHERE WOULD YOU LIKE TO SEE LAYTON IN FIVE YEARS?
I’m very excited for the future of the company. In five years I hope to offer global distribution of a wider range of styles—from casual everyday to more formal event attire. Our pieces are all versatile and can easily translate from day to night, but I would love to have a full collection of bottoms, tops, dresses and possibly some accessories—all to make the postpartum phase fashionable and functional.
WHAT’S BEEN THE MOST INTERESTING THING YOU’VE LEARNED (ABOUT STARTING A BUSINESS) SO FAR?
Sleep is overrated! Ha.
WHAT ADVICE WOULD YOU GIVE OTHER WOMEN WITH A “BRIGHT IDEA” FOR A BUSINESS?
It’s cliché, but it’s: never give up on yourself or your dream. From the moment I decided to start designing Layton to the moment I actually launched my website 6 and a half years had passed. I struggled over the years to find the right vendors and source the right materials, but I never gave up on my vision. Also, talk to as many people as you can who are in the industry you aspire to join. It’s amazing how one conversation with someone can be a major game changer in the long run.
SACRAMENTO GUILTY PLEASURE?
The Sunshine Roll at Kru. I dream about this roll. My husband and I had our first date at Kru (the original location) and it is still one of our favorite places in town.
FAVORITE SACRAMENTO NONPROFIT AND WHY?
It’s so hard to pick a favorite. I’m proud to be from a city that has a strong nonprofit community. I’ve been involved with a local organization called PINC (Philanthropy Inspired by the Needs of our Community) that supports many local nonprofits. However, in recent years PINC has hosted a large gala with all proceeds going to the Sacramento Crisis Nurseries. I’ve learned a lot about the services they provide and it is truly a unique and incredible program. I volunteered with both St. John’s and WEAVE growing up and am in awe of the amazing work all these programs do to support women and children in need.
WHAT WOULD YOU LIKE TO SEE IN SACRAMENTO IN FIVE YEARS?
I would love to see Old Sacramento revitalized and modernized while maintaining it’s original charm. I love the history of Sacramento and I want a piece of it to last long enough to be able to take my grandchildren to learn and see how Sacramento came to be.
WHAT ONE PERSON WOULD YOU PINCH YOURSELF IF YOU SAW THEM WEARING YOUR LINE?
Chrissy Teigan or Brooklyn Decker. I love them.
WHO HAS HELPED YOU AND BEEN INVALUABLE ALONG THIS JOURNEY?
There are so many people who have supported me along the way—it really does take a village to launch a business. My family has been incredibly supportive—they’ve invested time and money into this dream of mine and I am beyond grateful. I have the most supportive and beautiful friends who’ve taken time out of their schedules and juggled childcare to model for me. I owe my beautiful photography to all local photographers. Chantel Elder took beautiful photos for the website and continues to give me so much support as I learn how to be a business owner. Kelli Seeley managed the gorgeous lifestyle photos, illustrating the movement, energy and personality of the Layton pieces. And my very own cousin, Brian Carey, managed to give me the perfectly balanced headshot (not too cheesy, not too serious). And, I would not have had successful photo shoots without the brilliant eye and direction of personal stylist Stacey Smernes. Laura Braden Quigley has been encouraging and supportive with her breadth of PR experience. Jessica Tindel of PopCharms has been an incredible friend and advisor as I’ve ventured down the path of launching Layton. Marisa Sharkey of Birdies also shared her experiences as a business owner and has given advice and encouragement reassuring me that I could make this happen. I am indebted to the amazing women (and men!) who’ve spent the time to share industry secrets and advice with me. Also, looking over this list, I am so encouraged by the incredibly awesome women in Sacramento who work to lift other women up—another reason why this city rocks.
WHAT IS YOUR MANTRA TO LIVE BY?
Timing is everything. In 2018 everything fell into place for Layton—solely because I met the right people at the right time. I do believe everything happens for a reason and it will happen when the time is right.